About Me

Hi, I'm Robert.
I design for impact.

Senior Art Director for Integrated Campaigns with 16+ years of experience across branding, UX/UI, motion, and multi-channel campaign design. I've led cross-functional creative teams within Agile and DevSecOps environments, delivering integrated campaigns and design systems at the highest organizational levels — including NATO Headquarters in Brussels.

My work connects strategy to execution across every channel: from campaign concept and creative direction to UX research, brand identity, and motion design. I've helped international organizations and large enterprises turn complex briefs into cohesive, high-impact campaigns that perform across print, digital, and video.

Whether it's a brand launch that needs to resonate across markets or an integrated campaign that needs to convert — I bring strategic direction, creative leadership, and hands-on craft to every project.

Work With Me

Career

Professional Experience

Art Director

RG Design Studio

2022 – Present

Leading creative direction for brand identity, digital design, and visual communication projects. Overseeing end-to-end design strategy, client relationships, and creative output across all service areas.

UX/UI Designer & Researcher

2023 – Present

Conducting user research, designing information architecture, wireframes, and prototypes. Collaborating within Agile sprint cycles with developers, product managers, and QA to deliver accessible, user-centered digital products.

Managing Graphic Designer

NATO HQ — Brussels, Belgium

2023

Applied Agile methodologies to manage concurrent high-stakes design projects within secure, scalable digital environments. Spearheaded creation of visual materials aligned with NATO brand guidelines across multiple agencies and delegations.

Senior Lead Graphic Designer / Brand Manager

Large Enterprise Group

2015 – 2023

Directed visual design across multiple brands ensuring consistent identity across print, digital, and web. Led a high-performing design team, mentoring junior designers and overseeing production of websites, landing pages, and marketing materials.

Graphic Designer (Freelance)

Mestre, Italy

2013 – 2015

Designed client spaces and visual materials using CAD tools (SketchUp, AutoCAD). Managed projects end-to-end including client communication, budgeting, and scheduling.

Graphic Designer / DTP

Logix — Buzău, Romania

2008 – 2010

Produced packaging, print, and digital marketing materials. Developed product catalogs and promotional content ensuring brand consistency across platforms.

NATO HQ Impact — 2023

↓25%

Revision cycles

↑12%

Campaign awareness

↑18%

Knowledge retention

My Approach

The Creative Process

Research

Every product exists in a competitive landscape. I dive deep to craft solutions that stand out and address real user needs from the very first sketch.

Structure

Every design serves a purpose. I establish clear layout, relevant content, and thoughtful versatility to ensure the message resonates.

Concept & Strategy

A winning concept ignites user interest, while a well-defined strategy guides execution. Together, they form the blueprint for design that achieves your goals.

Create & Iterate

From wireframes to final mockups, I continuously evaluate and iterate — ensuring a seamless, engaging experience that delivers real impact.

Skills & Tools

How I Work

Adobe Creative Suite — Full Stack

Photoshop

Illustrator

InDesign

After Effects

Premiere Pro

Lightroom

Acrobat Pro

Animate

Audition

Dimension

Media Encoder

Character Animator

Dreamweaver

Fresco

Rush

UX / UI

Figma
Sketch
Adobe XD
Hotjar
Google Analytics

Motion & Video

After Effects
Premiere Pro
DaVinci Resolve
Media Encoder
Audition

3D & Web

Dimension
Animate
Dreamweaver
SketchUp
AutoCAD

Process

Agile / Design Sprints
Usability Testing
Brand Strategy
Accessibility
Team Leadership

Hi, I'm Robert.I design for impact.